catalog giant, world famous for quality and service
still delivering same quality?
L.L. Bean is an incredibly authentic company. It all starts with just one guy
-- Leon Gorman, who took the helm of the company in 1967. Leon
inherited the company from his grandfather, Leon Leonwood Bean, when
it was a three million dollar company. Today, it's over a billion-dollar
company. One guy made that happen. One guy. It's because he's so
absolutely committed to the ideals of customer satisfaction.
The way Leon sees it, our guarantee is the umbrella over L.L. Bean. It's
outdoor products with a hundred percent guarantee of satisfaction. Within
that there is the golden rule -- sell good products at a reasonable profit,
treat your customers like human beings and they'll always come back for
more. But then he takes it down to the quality of products, and he says,
"Look, the product has to be just as good as the guarantee."
I have been a customer of L.L. Bean since 1996. The store is still a
leader in:
Variety of goods
Sizes availability
Free Shipping (always free shipping with L.L. Bean Credit Card)
Return policy
It is also a leader in pricing as well.
So before making your final “click” I would highly recommend to spend
some time with jcrew.com and GAP.com
Jim Wise.
